Implementing the Fred Factor

The first Ken Baxter Award is presented

In a previous blog entry, I provided a book report on The Fred Factor by Mark Sanborn. I discussed how people can make a positive difference in how they go about their lives, turning something ordinary into the extraordinary. I also shared Sanborn’s acronym FRED to explain how to develop “Freds”.

Book Report: The Fred Factor by Mark Sanborn

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Has someone ever exceeded your expectations through their actions? How did that make you feel? Was it contagious?

Mark Sanborn’s book The Fred Factor showcases how Fred the postal carrier went above and beyond the expected in delivering mail. Delivering mail is simple and monotonous, the same day in and day out. However, the way Fred performed his tasks was anything but ordinary. According to Sanborn, if Fred can deliver mail and catch the attention, in a very positive manner, of those he serves, any person can perform their role in what they do for a living in a better way.