Book Report: How the Mighty Fall by Jim Collins

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I have been a fan of Jim Collins since reading Built to Last while pursing my MBA. Jim Collins and his co-authors have been exploring what makes a great company that can persist over time. I most recently read How the Mighty Fall. In this book Collins discusses how what was viewed as a great company can fall to non-existence, or at a minimum, a shell of their former selves. This book especially was of interest given that I formerly worked at Motorola and Collins discussed some of the key mistakes made while I worked there that led to the fall of Motorola.