DISTek to Exhibit at Commodity Classic
DISTek recently attended the National Farm Machinery Show in Louisville, KY and will be on display at the upcoming Commodity Classic, March 3rd -5th, in New Orleans, Louisiana.
Brent Clough
NI Week, Y’all
The 2015 National Instruments NI Week was a real eye opener for me. From a sales perspective, it was amazing to see just how many of the top companies in their field use NI products so pervasively.
Sustainable Farming
Back in February, I attended the World of Ag Expo in Tulare California. While there, I noticed something was featured more prominently at this show as opposed to the shows I regularly attend in the Midwest.
Organic and sustainable farming booths and displays were everywhere, which, if you drove to the show from say Fresno, you saw multiple signs highlighting the prolonged drought they are in the midst of.
Corn and Soybeans in the Same Field?
Roughly three years ago I inherited a small farm. Having grown up on this land I always remembered the people we rented it to rotating corn to beans year after year, but this year the farmer did something I was unfamiliar with. He planted corn around the wetland area and soybeans in the dryer areas.
The 2014 Iowa Farm Progress Show
If you managed to slog your way into the 2014 farm Progress Show this year you were in for a treat. Although Mother Nature decided to test our resolve and tenacity, she picked on the wrong group. Farmers aren’t scared of a little mud and dirt.
What’s it like to sell Engineers
This is the first in a series of posts by the folks that keep this place on track as a business – giving a non-engineer perspective on the culture of engineering.
Lost In Translation-The Bill Murray movie-That’s working with engineers.
I’ve come to the conclusion that my career has been headed down the wrong path for a long time. I know sales people who sell commodities, specialty products, medical devices, and they all tell me the same thing: It was easy once I learned my product. Well to heck with you guys, my product has no owner’s manual, has vacation days, and such a range of skills that I can’t simply say “That’s on page 38 of your product manual ma’am.”
Don’t Let Technology Leave You Behind: The Pager Disaster
When I was a kid my parents bought my grandparents a VCR one year for the Holidays. To the best of my recollection that VCR was used a total of 5 times; each of those times was when we would visit my grandparents and my dad would pop in a video we had recorded for my grandparents to watch, or if he wanted to “tape” the game he was watching to view again later when we took the Maxwell or TDK cassette home.
Now that I’m older I am witnessing this same lack of desire to adapt to new technology with my mom who is great at so many things…except technology. She still has a 7 year old flip phone and a DVD/VCR combo player – of which she only uses the VCR portion.
My point? Technology can be scary and hard to adapt to, so at some point many people just say “No world, you go on, I’m comfortable right here.”
