Since our Why Statement was rolled out, most of the focus has been placed on how it applies to us internally here at DISTek. However, recently the Sales Team got together to discuss how we can present it externally in a way that resonates with our clients, as well. This not only equips our team with the knowledge and background when we are talking with current, as well as potential clients, but it also allows us to share more about who we are here at DISTek and what we believe in so passionately.
When I hear the term “why statement”, I think about a defining, short proclamation that explicitly states my purpose – the reason I get out of bed in the morning, what fuels my passion, what motivates me, and why I do what I do. Why statements can be personal in nature, but they can also exist at the company level.